Online marketing. Branding. Community development. Engagement.
We constantly get bombarded with tips and tricks about the above mentioned concepts. And that is because we are living in an unprecedented digital revolution, where almost every emerging business has an online presence in a way or another.
But the real question is: Are they doing enough?
It is essential to know that you should not follow A STRATEGY, you should follow THE STRATEGY. Meaning, each business should come up with its own marketing strategy in order to establish a brand presence in a unique way while utilizing online platforms to their advantage!
That being said, there are a few useful hacks that MusicPromoToday will share with you to step up your marketing game.
Ready? Let’s dive into it.
- Have An Engaged Community:
Social media platforms are different from conventional advertising systems like TV and radio. In the past, the audience already existed but with social media platforms, artists bear the responsibility of attracting the audience to their content. To do so, artists should work on producing engaging and informative content. Do not push the ‘sell, sell, sell strategy’. It does not work.
Make sure your content is authentic and has an added value.
- Love Trends:
Settling into a routine seems way easier than constantly changing, but in order for your brand to make it, you need to constantly make changes according to the latest trends. Always keep up with the latest updates and try incorporating them into your business.
- Plan Ahead:
You should be as active as possible, but that alone is not enough. Having a well-designed marketing strategy with reasonable outcomes is what matters the most. Before starting your marketing journey, research your audience and adopt an effective way of storytelling.
According to a study published by Prophet, 70% of marketers do not stay consistent with their marketing strategy.
Hence, if you feel like you are struggling, hire professionals to ease your work and help you accomplish it.
- Be Ready to Fail:
Failure is part of gaining valuable experience. No matter how certain you are about the designed plan, you should keep in mind that failure is a probability. However, the most important thing is to learn from previous mistakes in order to avoid repeating them in the future.
- Look Credible and Professional:
Having a professional logo design and a catchy name is not everything. Remember to show that the person behind the business is a qualified professional. Also, share your CEO credentials along with other employees to present the people behind the business to your audience.
Nowadays, polls are gaining popularity, especially on Twitter and Instagram. It is a great way of initiating conversation with your audience. You could also document the insights to know them better.
Moreover, it is believed that infographics and other visuals lead to higher engagement and that is because people grasp such content faster. In parallel, to increase artist’s audience engagement, it is highly recommended to include call to action phrases such as retweet, subscribe, like, share, etc.
MusicPromoToday is always here to provide its audience with valuable information regarding digital marketing, especially within the music industry. Make sure to check out MusicPromoToday’s blog and our Instagram account.