In music marketing, growth is usually treated as the goal. More listeners.More followers.More visibility. On the surface, it makes sense.
A lot of artists believe they have a marketing problem. They think they need better ads, more press, or stronger
One of the most common pieces of advice in music marketing is also one of the most misleading. “Be everywhere.”
On paper, 100,000 monthly listeners looks like a milestone. It feels like proof that something is working. That the artist
Every year, a new artist breaks through. A song takes off, streams jump overnight, and suddenly their name is everywhere.
For a long time, music releases followed a familiar rhythm. A single would be announced.A campaign would build over a
Consistency is one of the most recommended strategies in music marketing. It’s also one of the hardest to commit to
Virality has become one of the most desired outcomes in music marketing. A single moment.A sudden spike.A track that spreads
Every marketing course starts with the same diagram. Awareness. Interest. Consideration. Conversion. A neat, top-to-bottom funnel that promises that if
The music is good. The visuals are clean. You’re posting consistently, running campaigns, and doing everything the playbooks say. So
