For more than a decade, MusicPromoToday has operated slightly ahead of the curve—often questioning ideas the industry accepted as fact.
For years, music PR trained artists to wait. Wait for replies. Wait for coverage. Wait for momentum to appear. In
Breaking into the Billboard Hot 100 as an independent artist in 2026 is no longer about luck, viral moments, or
Spotify growth in 2026 is louder than ever—and more misleading. For every legitimate success story, there are dozens of inflated
In an industry where trends reset every year and platforms rise and fall overnight, longevity is rare. Even rarer is
For years, music public relations followed a familiar formula. Build a media list. Send hundreds of emails. Follow up endlessly.
For years, “building an audience” sounded simple. Post consistently. Grow your numbers. Watch followers climb. Somewhere along the way, the
As 2025 comes to a close, it’s tempting to rush straight into plans for what’s next. New goals, new releases,
By 2026, the idea that an artist can exist publicly without becoming a brand has quietly disappeared. Not because artists
How Creators Shape Holiday Music Trends on TikTok Every holiday season, the same question comes up: Why do some songs
