It usually starts the same way. An artist opens TikTok with good intentions. They want to learn. They want to
In an industry built on reputation, trust doesn’t come from claims—it comes from results. Managers who have spent decades navigating
Virality looks random from the outside. One video explodes, another disappears, and the difference often gets blamed on luck. Inside
For more than a decade, MusicPromoToday has operated slightly ahead of the curve—often questioning ideas the industry accepted as fact.
For years, music PR trained artists to wait. Wait for replies. Wait for coverage. Wait for momentum to appear. In
Breaking into the Billboard Hot 100 as an independent artist in 2026 is no longer about luck, viral moments, or
Spotify growth in 2026 is louder than ever—and more misleading. For every legitimate success story, there are dozens of inflated
In an industry where trends reset every year and platforms rise and fall overnight, longevity is rare. Even rarer is
For years, music public relations followed a familiar formula. Build a media list. Send hundreds of emails. Follow up endlessly.
For years, “building an audience” sounded simple. Post consistently. Grow your numbers. Watch followers climb. Somewhere along the way, the
