Spotify recently launched a new form that blended spoken word commentary with music, enabling creators to generate the radio-like experience of listening to a DJ. This format is quite similar to a music journalist who shares their view on the tracks they play.
Spotify is calling it “Music + Talk” and it is available to global creators through its podcasting software Anchor. Creators who are looking to incorporate this type of interesting mixed audio experience can now execute it by using the new “Music” tool in Anchor. This provides them access to Spotify’s full catalog of 70 million tracks that they can include in their spoken-word audio programs.
Spotify has announced this new kind of show will still compensate the artist when the track is streamed, just as it would anywhere on Spotify’s platform. In addition, users can also interact with the music by liking the song, observing more information about the track, saving the song, and sharing it.
The show will be available to both free and Premium Spotify listeners. However, paying users have the ability to listen to the full track, while free users will only hear a 30-second preview of the songs.
Before hitting the global market, Music + Talk shows were available in the U.S., Canada, the U.K., Ireland, Australia and New Zealand. With the expansion, creators in other major markets now have access, including Japan, India, the Philippines, Indonesia, France, Germany, Spain, Italy, the Netherlands, Sweden, Mexico, Brazil, Chile, Argentina and Colombia.