Swiss-based interactive entertainment company Nexoom AG has secured a partnership with Sony Music Latin. This collaboration will extend business and sponsorship opportunities for Sony Music’s “Tier 1 Artists” in the US Latin region.
Since its foundation in Zug Nexoom has maintained a role as a leader in digital entertainment dedicating itself as a global powerhouse in interactive entertainment. With a focus on media, content, technology, products, and online services, works on the crossroad of streaming and live entertainment with a huge series of partners from BMW, New Balance to their inhouse streaming product Ection, the company has been pushing to revolutionize the live streaming experience.
The Partnership
Using Nexoom’s innovations and digital environment, Sony hopes to provide its artists and fans with previously unattainable value. It’s not simply a financial arrangement, in their eyes; it’s “a commitment to a long-term partnership based on mutual growth and shared values of innovation, excellence, and artist empowerment.”
“This partnership marks a monumental step forward for Nexoom and Sony Music Entertainment into the new era of interactive entertainment, by leveraging our combined resources and shared vision, we will amplify the voice of incredible artists and enable distinctive opportunities for Sony Music Latin.” – says Cristina Niculae, Nexoom CEO.
“We are not just signing a contract; we are building a bridge,” Niculae continues. “This alliance signifies a bold step towards our vision for the future of entertainment, where technology and talent coalesce into something truly exceptional.”
“We are very excited to work with Nexoom in bringing initiatives that reflect our commitment to integrating music and lifestyle, offering fans unique experiences beyond the music,” adds Alex Gallardo, President of Sony Music US Latin.
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