Social media trends rapidly evolve and change, as they are dependent on the developments of technologies within digital entertainment. New platforms display their exciting offers and attract new generations with special features designed specifically for their taste. However, there are still veteran social media platforms that continue to play a leading role in the industry.
Scrolling through Facebook feed is a daily ritual for any social media enthusiast. With an average of 1.09 billion daily active users, it is clear that the site is among the most popular platforms worldwide. Thus, marketers always choose it as one of their main tools of targeting audiences. Based on Pew Research Center’s statistics, 70% of Facebook users in the U.S. log into Facebook daily, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn.
It is easy to get lost in the diversity of target audiences, tools, and tactics that Facebook offers. Music marketers can definitely check the 5 Powerful Facebook Tips to Boost Your Music Marketing for getting started with the platform. The article will be a solid introduction for other marketers as well, so make sure to give it a chance before getting into the trends of creating catchy Facebook ads in 2021.
Facebook offers different ad types, including:
- Post Engagement
- Instant Experience
- Video
- Event Responses
- Offers
- Lead Generation Ads
- Page Likes
- Slideshow
- Carousel
- Collection
- Image
- Post Engagements
For all of them, copywriting and design are the keys to succeed. So, as a marketer, you need to make sure to use the right approach for every type of ad. Still, there are several tips for making any Facebook ad catchy, so let’s get started.
1.Use Facebook Targeting to Narrow Your Audience
As already mentioned above, Facebook has many active users with diverse interests. Your goal is to figure out your potential consumers and target them specifically, in order not to waste your budget on the audience who is not interested in your product or offer. You can read this article about Facebook budgeting titled No Cash, No Prob: How to Utilize a 100$ Facebook Ad Budget to Maximize Results.
Facebook allows you to narrow down your target to your niche market. You can specify the demographics of your audience and make it as specific as you wish. Targeted ads on Facebook can be segmented by:
- Custom audiences
- Location
- Gender
- Interests
- Languages
- Education
- Relationship status
- Ethnicity
- Generation
- Politics
- Behaviors
- Connections
You can even get more creative with defining your target based on the purpose of the ad.
2.Different People-Different Stories
Once you have defined your target audience, it’s time to communicate with them. Don’t treat your Facebook ads as billboards. The whole idea behind targeting is delivering the right message to the right audience. The devil is in the details, so use your opportunity to manipulate the details. You can even find out through research if certain products are more in demand during specific days or months and base your ad segmentation on it. Facebook is great for sharing different stories with different people on different occasions. You don’t have to stick to one Facebook blanket ad when you can get creative and do so much more.
3.Less Is More
Sometimes what may seem cliche works the best. Considering the number of people using Facebook and the number of marketers trying to hunt their attention, you have to make sure your ad is not going to be lost in the oceans of content. Of course, targeting the audience and creating ads specifically for them eases your job when it comes to reaching your target, but it is vital to stand out for them to notice you.
Your ad has to be catchy while not being overwhelming. You have to find the perfect balance between text and visuals. Always keep in mind the purpose of the ad, be specific about the features that make your product beneficial for the audience, concentrate on the aspects that make it different from other similar products. The necessary info in the ad adds value to the campaign. Keep it short and to the point, yet not be afraid to add nuances that will make the ad vibrant.
4.Match The Visuals With The Text
While keeping texts short and to the point is essential for not confusing or boring the potential customers, design can provide the catchiness and make the ads vibrant. One of the primary basics of any advertisement is that the employed imagery on ads should represent the message conveyed. Facebook ads are not different in that sense. Of course, whether the visual content matches the text or vise versa depends on the priorities, but the visuals and copy have to line up to get the message across. Tools like Bannersnack, Canva, PicMonkey, and Pablo by Buffer will help you create great visuals for your Facebook ads.
5.Use CTA (Call To Action) Wisely
Facebook ads have to have a goal; otherwise, there is no point in spending money on them. Whether you are trying to increase brand awareness, sell a product, offer a service, share news, no matter what, your ad has to have a CTA button that calls the users to take action. Without that button, your ad will have no success as it will lead to nowhere. Facebook users are familiar with the CTA button; they know how it works. Your goal is to use all the space and tools you have to make them want to click that button.
Using all 5 points mentioned above, you will have a solid base from which to create catchy Facebook ads that get noticed. Don’t be afraid to experiment and get creative to make your ads stand out. Also, make sure to follow MusicPromoToday’s blog and Instagram for credible content, social media, and music marketing news updates and hands-on tips to boost your marketing game.
