YouTube, the exclusive hub for those who wish to have their videos watched and shared with the world. The platform has over 1 billion active users, making it the internet’s second-largest search engine after Google. It is reported that Americans on average spent around 8,061 years using the platform, and that’s only in the United States. Crazy right?

An average of 300 videos are uploaded on the platform every 1 minute. Let that sink in for a second. 300 videos per minute!

YouTube Music has recently introduced two key features for music lovers: Assistive playlists and Collaborative playlists. The first assists you whenever you feel like creating a playlist but are not sure what songs to add. The feature suggests relevant tracks that you could add to your playlist. On the other hand, the collaborative playlist lets you enjoy your playlists with your friends, as you can easily edit the playlist by adding new songs. 

The feature can also generate playlists based on the selected mood and genre.

Neal Mohan, the Chief Product Officer announced that the platform is working on increasing customized mixes based on activities and moods. He also mentioned that the platform will be more user-generated friendly. Meaning, users will have the chance of creating their playlist and sharing it across the platform. 

In a nutshell, playlists are your go-to place for watching videos that you never get tired of. Also, since the platform works on a recommendation system where users are suggested with content based on their previously viewed ones. Thus, whenever YouTube suggests a bunch of cool videos that you cannot watch immediately, simply dump them into your playlists.

Playlists are also a crucial aspect for professional artists. Any content creator on YouTube is expected to have a clean and well-managed account that optimizes the viewer’s experience. Otherwise, the profile looks unprofessional, and viewers might get lost and eventually give up on viewing your content.

This recent service combines the powers of AI and human curation, which will eventually improve your overall experience.

Some extra tips that might come in handy: 

  • Add compelling video titles
  • Make sure the thumbnail is visually appealing
  • The description should be as concise as possible
  • Attach links to redirect users to your socials
  • Focus on choosing the right category
  • Use the relevant metadata in your videosInsert calls to action phrases like subscribe, stay tuned or ring the notification bell button

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