Live music is something 2020 made us miss about regular life. When remembering all those summers filled with outdoor and indoor concerts and festivals, it seems like there was a massive part of life we did not even know was that important. However, now, with the Covid pandemic in our lives, that part is missing, and people started to realize how important it was to them. Instagram live streams and drive-ins came to replace the traditional concert format during this challenging time of our lives.
In one of our latest articles, Guideline for Successfully Hosting Safe and Secure Drive-In Concerts we discussed the organization process specifications of drive-in concerts. Make sure to check it before diving deep into this piece, where MusicPromoToday will give you insights into organizing music concerts during the pandemic.
Remember that, above all, you have to secure the health normative defined by your government and only then move forward with the actual organization. As mentioned in Guideline for Successfully Hosting Safe and Secure Drive-In Concerts, you also have to consider the distance issues so that no matter if it is a drive-in or a regular concert, the appropriate distance between the attendees is possible to keep. All of these aspects are regulated via your government, so make sure to check the law before starting.
Now let’s concentrate on the main organization processes. There are seven central aspects of the overall process you have to focus on. They are:
- the audience targeting
- venue selection
- logistic planning
- post-concert promotion
Each of those processes requires your complete dedication. You need to organize your time so that every part of the organizational aspects gets full attention and a separate focus.
Let’s start from the beginning!
1.The Audience Targeting
Audience targeting is the first process you need to get over with because every other process depends on it. You have to determine the appropriate audience demographics. It will have a significant effect on ticket sales. For instance, if your audience consists mainly of youngsters, it will be better to organize the concert in a venue appropriate to the young demographic instead of having it in an area popular within the older population.
After finding out your target audience and the demographic, you can focus on location. For this step, you first need to not only examine the pandemic rules but local laws of the area. You need to check the alcohol regulations and noise ordinances, and only after that, start location scouting. The laws may limit your venue choices unpredictably. No matter if the concert will take place in a large arena or a small club, make sure to coordinate with local officials to ensure there are no legal issues before finalizing the location. Other aspects to consider while choosing the location is the venue’s capacity.
Whether a big area or a small local club, the venue has to provide appropriate space to the attendees and match with the pandemic restrictions on the distance between them. It also has to provide an uninterruptible power supply so that the event will not stop in the middle. Ensure that the venue can handle all power requirements, including amplifiers, lights, and special effects that require a considerable amount of energy to run.
Fundraising is not something that can be left to the last minute. It has to start several months before the actual event, for the more prominent shows, maybe even a year before. The alternative ways of the tour or show funding are getting more popular as record labels are no more the game changers, and the industry is no more dependent on large corporations. Usually, the independent artists build their communities from their fanbase, and those communities are the driving force of the fundraisings.
With the changes in the tech industry, the music promotion process also changed drastically. In the digital age, music promotion is entirely different from what it was twenty years ago. In some ways, it, of course, became more comfortable, but because of the high competition, standing out from the crowd becomes harder and harder. We suggest checking our article about the TOP 5 Music Marketing Trends in 2020 You Shouldn’t Miss, to get in-depth information on the steps you have to take in the promotion process. It will help you gain knowledge to use all the possible platforms and develop creative ideas for your promotional campaigns.
Logistics planning plays a huge role in the concert’s success. The organizational processes connected to equipment, food, transportation, security, and boarding must be finalized several months before the event. Logistic planning also includes the entrances, exits, security measures to ensure the safety of the entertainment.
When reaching the actual performance stage, you have to provide the lighting, special effects, and recording of the show. The safety of the artist and the audience’s safety depend on you, so if any issues occur, you have to find and provide solutions. You are the one to monitor the event.
It always seems like the long organizational process is over once the show is over. The significant part of it indeed is. However, a lot depends on post promotion. Once the concert is over, the public needs to know about it to make it popular and, in a perfect scenario, organize more events or repeat the one that already took place. Most importantly, it helps keep fans interested and looking forward to upcoming events.
Post-promotion requires a lot of the tools you use for promotion; free gifts, marches, and giveaways can also add the flavor of a personal touch when communicating with the fans.
To learn more about music and music promotion, read MusicPromoToday. We’ll make sure you’re updated on the recent trends and tips of the industry.