For the past few months, everyone has been talking about Clubhouse incessantly. The club was created just over a year ago by Paul Davison and Rohan Seth and gained an excellent reputation in a short time. The main difference between this app and others is that it is an invited-based and audio-based social app. The exclusivity of the Clubhouse lies in the fact that in order to appear there, you must receive an invite. The app’s growth is apparent when you consider that there were over 2 million users in January, and now it has about 10 million users, including celebrities including Elon Musk, Jared Leto, Oprah, and Wiz Khalifa.
Recently the buzz around the app began to subside, and marketers wondered if the hype was over. Let’s dig in and figure out what Clubhouse actually is and if the hype around the app is dying down.
What is Clubhouse?
Shortly speaking, Clubhouse is an invited-based, audio-based app. It’s a new type of social media app based only on voice. It allows users to create a community about any topic engaging them and has extensive and informative audio conversations. You can upload a profile picture and write a bio without extra options. The app is structured by “rooms,” which means you can change them whenever you need to and participate in the discussion of various subjects. If you want to express yourself on the ‘stage,’ you can lift your hand and speak up if the room’s host(s) allows it. It should be noted that Clubhouse is available to iOS users, so Android users are out of luck.
Because it is audio-based, it allows users to talk to everyone, including celebrities of various spheres. The group guidelines protect clubhouse members, so you don’t have to worry about your audio being captured.
Is the Clubhouse Hype Dying Down?
The answer is both yes and no. We can consider the hype to be over if we look back at the uploads from February to March. Besides, according to professionals’ viewpoint, Clubhouse is built in such a way that it’s hard to keep users. People are not willing to spend most of the time in an app having a discussion to determine whether they are engaged or not. Also, the idea of Clubhouse was embraced by other social networks, and putting it in place isn’t that complicated from a technological standpoint. Telegram, for instance, has already implemented a similar option.
The Clubhouse’s mission is to gather people who have the same points of view together. Although the app allows making contacts and friends worldwide, it’s not meant for everybody. It will take some time to figure out which “room” you belong in. The majority of users in the app are in their 20s and a bit above, which means younger users won’t integrate into the community quickly.
Regardless of all inconveniences, Clubhouse became a platform where celebrities, especially musicians, could promote their music and benefit from it. It is no coincidence that most of the celebrities there are musicians․ Overall, an audience segment was developed to provide a common understanding of PR, stock, and the music market, which has proven to be advantageous.
It could be a real revolution in the age of modern social media. It’s a natural paradise for musicians to communicate and boost their fanbase. Let’s hope it will soon become available to all mere mortals.