Have you ever asked yourself, how to get on-air radio play as an independent artist? Radio is still one of the most prolific forms of entertainment distribution in North America. Beyond the taxi rides and cars with broken cd-players, the radio provides a platform for musicians that combines both prestige and reach.
On-air play differentiates an indie artist from the rest, as it demonstrates that the music is available for mass consumption, and has a hook strong enough to be posted around advertising dollars.
Despite the popularity of streaming platforms, radio still represents about 50% of new music discovery in consumer habits. Which gives talk shows and radio DJs enough pull to put them on your radar when creating your marketing strategy as an indie artist.
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