Technology has definitely changed the music business in more than one way. This includes marketing, publishing, and producing music. Customers today can purchase and download music files from the Internet in a matter of minutes. They can also transfer those digital files easily from one computer to the next and to their portable music devices.

It is no doubt that with the rise of technology, the music industry is facing some serious challenges in the digital era. CD sales are out the window and traditional marketing has followed.

Read on below to find out the many ways current media has changed music marketing and the music industry altogether.

Streaming Platforms

Streaming platforms have helped listeners develop a fast-tracked relationship with music and shaped how the music industry markets new music. Rather than shifting attention to physical copies of albums, artists have turned to promoting their music on several streaming platforms such as Spotify.

More so, this relationship is also amplified with a special personalization effect. Create playlists for every mood or activity you have in mind. Also, there is no more waiting for your favorite song to come on, you can swing and switch between all your favorite tracks easily.


Blogging has been the go-to for many entrepreneurs and influencers on social media. Additionally, artists use this new form to attract new listeners to their music.

Blogging is an impactful way to get seen by the music industry and your fans. The blog can be anything you want it to be. It can include the latest news about music, your creations, or your band.

Having a blog and consistently posting fresh content is an excellent way to build a name for yourself in the industry. It also increases your visibility on search engines, which shows your music to audiences of similar taste. Followers can read their blogs, learn more about those artists, and their tour dates.

Social Media

Talk about the elephant in the room. Social media is all the hype to everything in the world today. From news, fashion, art, food, and more, social media is the way to go to get your message across.

Many musicians are taking social media as a way to boost awareness of their music. Social media, particularly platforms like Instagram, have grown into one of the most important and appealing marketing tools for musicians. Just like other industries, it is a tool used to break into a new market.

Social media helps you create communities and engage with fans to promote new music. You can use it to talk about your new works, provide insight into your day-to-day life, share your latest blog post, and encourage fans to share your music.

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