Facebook is a great hub for artists who are looking for establishing a brand and promoting their work. In fact, the platform was ranked as the most famous online social media platform, followed by Instagram and Twitter. As of 2019, the platform has over 170 million mobile users, according to Statista.
If you are looking at ways of promoting your work on Facebook, then you have reached the right place.
Below is a detailed step-by-step guide for starting your promotion journey on the platform.
For starters, ask yourself the following questions: what is the goal that I want to achieve? Am I trying to increase the number of signups to my newsletter? Is my goal to increase the streams for my latest song? How many tickets do I want to sell for my live stream?
By answering these questions you will have defined your marketing campaign’s objectives.
Now let us jump in and start exploring the steps you need to follow:
Define your Budget
Do not just throw your dollars here and there. It is highly advisable to kick off your marketing campaign with a small budget.
You can promote your page as a whole, or a specific post alone. If your budget is tight, do not worry because $1 has the potential of increasing your audience by 4,000 people
Know who you are targeting
Do not ever say ‘I want to target the largest number of people on the platform. That is not doable and it is not a smart strategy. Target the people who will most likely consider your brand and eventually convert a.k.a make a purchase. The good thing about Facebook is that it lets you segment the audience as much as possible. You can divide them based on the following criteria:
- Demographics such as age, gender, education background, and professional background.
- Consumer behavior
Choose where you want to place your add
After choosing your campaign objective, your budget, and the audience, it is time to decide the best strategy for placing your ad.
Do you want to show it on Facebook alone? Or you want to place it on both Facebook and Instagram? You can also select whether you want it to be shown on people’s feeds or stories. It all depends on where your audience is most present and active.
Creativity is the key
Try creating an ad either in a form of a video or image, using creative elements. Just a heads up Videos tend to lead to more engagement than images.
You could also share some teasers and a sneak peek of your work. In addition to that, try coming up with challenges and games like ‘guess my next album’s name’. Also, pay close attention to the vocabulary you use. What matters most is how you say something, not what you say. Hence, use keywords like: “limited edition” “special edition” these words might excite people.
Work on Retargeting your audience:
Focus on creating retargeting ads for those who previously liked your post or left a comment but are not interacting anymore.
It does not end here, this is just the tip of the iceberg. The most important part of your campaign starts with analyzing your insights. Always Monitor! Monitor! Monitor!
Analyzing your results helps you in the long run evaluate the most effective strategy and be aware of the changes to be made to it.