The Human Artistry Coalition has announced that its membership has increased by 50% within a few weeks of its launch at the South by Southwest (SXSW) conference in Texas. HAC, which represents the interests of human creators in the age of AI, now has over 70 members globally. Despite its support for emerging technologies, the main objective is to ensure that AI develops in ways that boost the creative ecosystem while recognizing the indispensable role of human artistry in culture and the arts.

HAC’s founding members include the Recording Industry Association of America (RIAA), representing more than 1,600 music companies, among which are the Big Three:  Sony Music Entertainment, Universal Music Group, and Warner Music Group. Other members are the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), with 160,000 artists worldwide, including recording artists, actors, journalists, and radio personalities.

Recently, HAC has welcomed music industry groups from Argentina, Austria, Canada, and Germany as its members. With the continuous growth of AI technologies, many individuals and organizations are apprehensive about its impact on human creators and workers. According to a report by Goldman Sachs, AI technology has the potential to automate approximately 300 million jobs worldwide. Additionally, two-thirds of jobs in the US and Europe are susceptible to some level of AI automation.

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