Warner Music Group recently announced plans to cut 270 jobs as part of its efforts to reposition the company towards technology. The record label has clarified that this move is “not a blanket cost-cutting exercise,” but rather a strategic reorganization intended to keep up with the changing business landscape.

According to Variety, the new CEO Robert Kyncl announced that certain difficult choices need to be made in order to evolve and take advantage of upcoming opportunities. In an email addressed to the staff,  he stated that the company’s operators across various territories, divisions, and labels had thoughtfully made every decision by considering their respective priorities, skills, and requirements, to establish a strong foundation for long-term success.

The specific positions or departments that will be impacted by the job cuts are not immediately clear, but Kyncl stated that approximately 4% of the company’s global workforce will be affected. 

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