Streaming platforms get more and more popular and are becoming one of the Essential Platforms That Changed The Music Industry & Will 10X Your Engagement in 2021. One of the veteran streaming platforms is Twitch. Even though it has always been gaming-oriented, the platform went viral and today, starting a presentable Twitch Channel is vital for marketers and promoters from any sphere.
We will help you build a perfect Twitch Channel so you can confidently start live streaming and widen your audience. However, before even starting a channel, make sure to have a mic that works and doesn’t sound too horrible, a decent internet connection and a webcam that records at least 720p.
Let’s Get Started!
Concentrate On The Software Aspect Of Streaming
When you have a proper camera, mic, and internet, it is time to think about your presence on screen, notifications, and making the stream look good. You can use OBS or its alternative, xSplit, both free and open source softwares for video recording and live streaming. To have a quality stream, make sure to activate the pop-up notification option so everyone watching you gets motivated to participate.
Stream Something That Is Popular But Has Fewer Creators
Similar to any other platform, Twitch offers content with high demand and high competition, but also some that has high demand but low competition. The latter will put you under the spotlight much faster. Instead of streaming Starcraft, Minecraft, League of Legends, or Hearthstone, go to Twitch’s game list, skip the first 10–20 that will pop up, and start looking at not heavily streamed games that generate clear interest.
Click on the game you choose and see the number of people who stream it. If it has 30 people streaming, find something else. To make people watch your stream, you have to be on the first page of suggestions but doing it among a huge number of already famous streamers is challenging. Try to build a solid following before entering the wider streaming game.
Use A Chatbot
Chatbots are different from view bots. Using view bots will get you banned, whereas chatbots help you NOT be banned. Chatbots check the chats when you stream and make sure there are no malicious links in there. You have probably seen names such as Nightbot or Moobot in streams; those are chatbots keeping the streaming experience safe.
Keep The Interaction Alive
Viewers need to be entertained to stay in your stream, so make it your responsibility to keep them interested. Each of your viewers has to feel valid and important; they have to connect to you in order to remain interested in your content. Keep refreshing the viewers’ list and warmly welcome those who join the stream, use their name when communicating, ask questions, answer their questions and most importantly keep the interaction alive.
Be Consistent And Persistent
Consistency and persistence are the qualities that will help you get forward in any career. To grow a channel out of streams, you also need those qualities. Set up a streaming schedule and try to stick to it – give the people content to get views. Make your viewers confident that they will get new streams from you at an expected time with a specific and expected duration.
Still, not everything goes the way you plan it, even when you work hard and do everything just the way it is supposed to be. In those moments, you need to show persistence. Do not let failures break you. Not every stream is supposed to be fun or great. Sometimes it will be horrible for so many reasons, like someone harassing you or your viewers. You cannot avoid all the bad experiences, but to grow a channel, you have to go through them and move forward no matter what.
The hands-on tips mentioned in the article will definitely help you succeed in streaming via Twitch. Of course, there is much more you can do to grow your channel, and you will figure a lot out by yourself when streaming. The practice will help you understand what works best for you and your audience. Yet, to get started, make sure to follow all the points above to cement the base. Then, feel free to experiment and explore as much as you want to make your channel go viral.
Also, be consistent in following MusicPromoToday’s blogs and Instagram page for more credible tips and tricks, ensuring your rise to the top of the digital marketing game. You will learn about growing social media channels, understanding algorithms, expanding your following, and using all of it to boost your music marketing.