TikTok drops another amazing feature we saw coming – a long-form video up to 10 minutes in length which is a huge upgrade from the 3-minute video format. The billion-user company is on the rise with yet another way to form communities, giving creators a chance for a much deeper connection with followers. Of course, this is great news for all artists but not so much for rival companies like YouTube and Instagram.
— Matt Navarra (@MattNavarra) August 25, 2021
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok,” a TikTok representative said in a statement. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
TechCrunch reports that “The option to film longer videos on the app will roll out to global users over the weeks ahead. Users will be notified when they receive the update. They’ll also need to ensure that they’re using the latest version of TikTok before trying out the feature.”