What’s the point of making music if no one hears it? Well, music promotion is what you need. Setting social media and Spotify playlists aside, you need to leverage your music marketing. Now let’s explore together the ways to feature your work on video games and films.
I’m 100% sure you still recall the soundtracks of Tetris, Super Mario Bros, Legend of Zelda, and League of Legends. These well-known games have an enormously large number of users, hence targeting them could be a great way to promote your songs. However, it’s important to know that the process is not as easy as it seems – you need to pitch and pitch and pitch.
Here are ways to help you getting started:
- Find Your Audience:
It won’t make any sense to submit your work to ‘Need for Speed’ if your work leans more toward R&B or Jazz. Your tunes should match the aura of the fandom.
- Reach out to Gamers:
The magic formula here is to reach out to both established and indie gamers who you think would be interested in your work. Thus, before doing so, you need to do a preliminary research and get to know the person you’re pitching to.
- Focus on Networking:
Don’t expect Pewdiepie to come knocking on your door asking for collaboration. Unlike other industries, the creative industry is solely based on communication. Thus you need to focus on networking with gamers, producers, to name a few.
- Start big:
The beautiful thing about this whole process is that you can submit your work to anyone – literally anyone. No one cares if you’re an established artist or a newly emerged one, if it clicks with the gamer, then congratulations!
- Don’t get upset easily:
Don’t get upset if your submission gets rejected; that should further motivate you to perfect your work. There’s someone out there waiting for your songs.
To further encourage you, according to Brandon Young, the director of music affairs at Activision Blizzard, Inc. creators usually prefer original content. For instance, 70% of the used songs come from original compositors, and only 30% are licensed songs.