There are a million places to go when it comes to placing your music. With a million ways come millions of questions: digital streaming or traditional radio? Maybe internet radio? Which one counts towards charts and which one is dying out? And so on and so on.
If you don’t know where to start, the internet radio is a great place to look at. While you can find success with any of these outlets, internet radio airplay has some obvious benefits, especially for upcoming artists. It’s a cross-section of all the best parts of each music playlisting platform.
Internet radio is responsible for almost 80% of listening hours in regards to music. 70% of that usage is coming from the mobile market which means that more than half of an artist’s potential audience is using internet radio to listen to music.

In this article, MusicPromoToday will speak about 6 major benefits of Internet radio streaming.


One of the greatest advantages of the internet radio is that radio stations can be reached from all over the world. This is a perfect opportunity for artists who do not reside in highly populated areas and are therefore less likely to reach a large audience even if they were to get their music played on a traditional radio station. Besides, this means that not only can your audience find you wherever they are, but it’s also easy to get consistent plays from your followers.

Fewer Ads

You don’t have to worry as much about losing some members of your audience from the station as their song is playing on due to them trying to avoid commercials. Want to know why? Because there are fewer advertisements on internet radio. There aren’t as many commercials on internet radio and very often, listeners have an upgrade option to avoid them altogether. When your audience has a smoother user experience than they do on other outlets, they’re more likely to tune in more frequently, and for longer periods of time.


This may sound too good to be true but there are internet radio channels that also run a program of awarding points to artists who are doing well on their station. These points are a great way for sync licensing (this allows visual media outlets i.e. television and movies, to purchase your songs to use in their projects) and label submission.

Audience Targeting

You can select other popular artists whose genre you think is similar and be placed on the same radio stations with internet radio, so your music can find just the right audience perfect for you. You can even choose specific demographics once you know your audience well, to reach successful targeting.


You should be familiar with the importance of metrics for any band or musician. Internet radio helps you get important data about the audience your music attracts. Isn’t that great? When someone plays your music you will get detailed information on the audience demographics, how they rate your music, and which of your songs have more growth potential. You’ll also be able to find out where your music does well geographically. 

Better Sound Quality

You may ask how? It is simple. Since the reception is not dependent on radio towers and other environmental factors, your listeners are able to receive more consistent sound quality and listen to your song the way it’s meant to be heard.

Make sure to read our other articles where we expose methods, strategies, and tips on how to run your music pr/music marketing campaign. If you need guidance just contact us through our form and we’ll get back to you in no time!