A lot of artists believe they have a marketing problem. They think they need better ads, more press, or stronger
One of the most common pieces of advice in music marketing is also one of the most misleading. “Be everywhere.”
For many independent artists, $10,000 feels like a serious marketing investment. It’s not a casual number. It’s often the result
It usually starts the same way. An artist opens TikTok with good intentions. They want to learn. They want to
Virality looks random from the outside. One video explodes, another disappears, and the difference often gets blamed on luck. Inside
For more than a decade, MusicPromoToday has operated slightly ahead of the curve—often questioning ideas the industry accepted as fact.
Breaking into the Billboard Hot 100 as an independent artist in 2026 is no longer about luck, viral moments, or
In an industry where trends reset every year and platforms rise and fall overnight, longevity is rare. Even rarer is
Going viral is still one of the most misunderstood milestones in modern music marketing. On the surface, it looks like
For years, artists believed that the only way to break a song online was to land a massive influencer or
