The Difference Between Promotion and Positioning (And Why It Matters)
A lot of artists believe they have a marketing problem. They think they need better ads, more press, or stronger
why mpt agency
13 articles
Stop Trying to Be Everywhere
One of the most common pieces of advice in music marketing is also one of the most misleading. “Be everywhere.”
What a $10,000 Music Marketing Budget Actually Buys You
For many independent artists, $10,000 feels like a serious marketing investment. It’s not a casual number. It’s often the result
Why Most Music Marketing Advice on TikTok Is Actively Harmful
It usually starts the same way. An artist opens TikTok with good intentions. They want to learn. They want to
Engineering Virality: The MusicPromoToday Playbook
Virality looks random from the outside. One video explodes, another disappears, and the difference often gets blamed on luck. Inside
Exclusive Interview: The Minds Behind MusicPromoToday
For more than a decade, MusicPromoToday has operated slightly ahead of the curve—often questioning ideas the industry accepted as fact.
Case Study: Inside the MPT Agency’s Strategy That Broke 3 Independent Artists Into the Billboard Top 100
Breaking into the Billboard Hot 100 as an independent artist in 2026 is no longer about luck, viral moments, or
How MPT Agency Built a 14-Year Legacy in Music Marketing
In an industry where trends reset every year and platforms rise and fall overnight, longevity is rare. Even rarer is
The Real Cost of Going Viral: What MPT Agency Helps Artists Prepare For
Going viral is still one of the most misunderstood milestones in modern music marketing. On the surface, it looks like
Why Micro-Creators Are the New Power Players in Music Marketing — And Why MPT Agency Says They Matter More Than Ever
For years, artists believed that the only way to break a song online was to land a massive influencer or
Multi-Platform Launches: Why Your Release Strategy Must Multitask in 2025
Releasing music in 2025 isn’t just about uploading a track and hoping it lands. Today’s most effective campaigns move across
What Every Artist Should Know Before Launching a PR Campaign: A Guide From MusicPromoToday
Artist PR 101: Essential Tips From MusicPromoToday Launching a PR campaign can be one of the most important — and
