A lot of artists believe they have a marketing problem. They think they need better ads, more press, or stronger
One of the most common pieces of advice in music marketing is also one of the most misleading. “Be everywhere.”
On paper, 100,000 monthly listeners looks like a milestone. It feels like proof that something is working. That the artist
Consistency is one of the most recommended strategies in music marketing. It’s also one of the hardest to commit to
Virality has become one of the most desired outcomes in music marketing. A single moment.A sudden spike.A track that spreads
Every marketing course starts with the same diagram. Awareness. Interest. Consideration. Conversion. A neat, top-to-bottom funnel that promises that if
For many independent artists, $10,000 feels like a serious marketing investment. It’s not a casual number. It’s often the result
Consistency is one of the most talked-about principles in music marketing. It’s also one of the least exciting. Posting regularly.Releasing
The song was strong. The visuals looked good.The cover art was polished.The teaser posts were there. Release day came. A
Most artists think they need better marketing. Better ads.Better PR.Better content. But in most cases, marketing isn’t the issue. Clarity
