In an era dominated by streaming, the dynamics of music marketing have undergone a dramatic shift. Pre-saves have emerged as a game-changer, surpassing pre-sales, and offering artists a remarkable opportunity to grant their fans exclusive access to their music while gaining a significant play count boost upon album release. As the music market increasingly relies on streaming, Spotify’s pre-save feature has become an essential tool that musicians must leverage to maximize their impact.
The concept of pre-save, formerly known as “pre-sale” in the pre-streaming era, has revolutionized the way artists connect with their fans. With more than 75% of music industry revenues now attributed to streaming, according to the RIAA, Spotify’s pre-save has become an indispensable element of any successful digital marketing campaign.
What exactly does the pre-save function entail?
In essence, it empowers users to pre-save an artist’s new song or album to their queue and music library, ensuring they receive instant notification when the record is officially released. This automatic notification system eliminates the need for musicians to individually reach out to their fans, allowing them to focus on creating music while effectively capitalizing on listener interest.
Pre-saving offers substantial benefits to fans as well as to musicians. Not only does it enable users to instantly enjoy their favorite’s music on Spotify, but it also significantly increases the likelihood of achieving high-play volumes upon release. This surge in early plays enhances the algorithmic performance that drives organic listens and exposes new listeners to the artist’s work. It also amplifies the chances of securing coveted placements on popular Spotify playlists, such as Discover Weekly and Fresh Finds.
Utilizing Spotify’s pre-save feature for upcoming releases is easier than ever, particularly for artists who employ user-friendly digital distributors like DistroKid. The process involves following simple “fill in the blank” release instructions and copying the automatically generated Spotify pre-save link.
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