The day has come. Instagram rolls out a new feature that will enable artists to get paid through subscriptions. The Meta-owned platform has been working on this cool feature for some time now and has now tested it with ten US-based creators among which Sedona Prince, Kelsey Cook, Alan Chikin Chow, Jordan Chiles, Lonnie IIV and others. 

The idea is simple – creators will offer exclusive content to subscribers and will receive revenue for it. In his latest video update on Twitter, Instagram chief Adam Mosseri said that “subscriptions are for creators”. 

Indeed, we saw this feature coming from miles away. So many creators make their content as a means to support themselves and if Instagram can be a platform to do so then perhaps other platforms will follow. 

The Economic Times reports that “The users who have subscribed to a content creator will get a purple badge next to their username that will make it easier for them to stand out from the list. The subscription fee for now ranges from $0.99 to $99.99 per month and each creator can select the subscription amount for their content.”