The day has come. Instagram rolls out a new feature that will enable artists to get paid through subscriptions. The Meta-owned platform has been working on this cool feature for some time now and has now tested it with ten US-based creators among which Sedona Prince, Kelsey Cook, Alan Chikin Chow, Jordan Chiles, Lonnie IIV and others.
The idea is simple – creators will offer exclusive content to subscribers and will receive revenue for it. In his latest video update on Twitter, Instagram chief Adam Mosseri said that “subscriptions are for creators”.
? Subscriptions ?
Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
– Subscriber Lives
– Subscriber Stories
– Subscriber Badges
We hope to add more creators to this test in the coming months. More to come. ✌? pic.twitter.com/SbFhN2QWMX
— Adam Mosseri (@mosseri) January 19, 2022
Indeed, we saw this feature coming from miles away. So many creators make their content as a means to support themselves and if Instagram can be a platform to do so then perhaps other platforms will follow.
The Economic Times reports that “The users who have subscribed to a content creator will get a purple badge next to their username that will make it easier for them to stand out from the list. The subscription fee for now ranges from $0.99 to $99.99 per month and each creator can select the subscription amount for their content.”