Many of you might have friends or relatives who, several years ago, used to think that Shazam was going to be a service that finds songs based on your own crooning. Despite what some people initially thought, Shazam’s algorithm works by analyzing the captured sound and seeks a match from a database of millions of songs.

Now, tables have turned thanks to Google’s brand new ‘hum search’ feature.
We all know how annoying it can get to have a song stuck in your head, especially when you don’t know its title or the name of the artist singing it.

The tech giant announced a new feature on the 15th of October that allows users to hum or whistle a tune to find out the name and artist of a song. Users can try out the new feature only on mobile devices with the most recent version of the Google app. Apple device users are not deprived of the new feature. All they need to do is use the Google Search widget on their devices.

All that’s left to do then is just tapping the microphone icon shown on the display and say “what’s this song?” or click the “Search a song” button. Prepare to be humming or whistling for 10-15 seconds before the feature is registering and generating results. 

If Google finds your efforts clear enough, then the software will use a machine-learning algorithm to identify potential song matches, providing you with the song’s information, including all available music videos and remixes. 
To learn more about new features and innovations that can help you with music marketing, stay tuned to MusicPromoToday