We’re chiming in with an article on the Tik and the Tok of today. Yes, TikTok was always in the news in the music industry in 2022, for better or worse. Swipe up, read, and enjoy as we examine the major talking topics here!
Prominent Artists Are Still Joining But Others Feel Pressured
Any platform that can get Beyoncé and Dolly Parton to sign up is obviously special, following a trend that has seen a number of well-known musicians join TikTok in an effort to capture its culture. Both of these acts and more recent, up-and-coming musicians who are already familiar with the site can succeed on TikTok.
Unfortunately for the app, it wasn’t actually THE story this year regarding musicians and TikTok. Stories of musicians feeling pressured by their labels to use TikTok and, to use a phrase, “make their music go viral” abounded in late April.
TikTok isn’t to blame per such; it’s just the popular platform right now. The primary issue is how the music biz responds to it; pressuring musicians to use it and make it popular is the wrong course of action.
Music Rightsholders Are Rumbling Over Royalties
2022 also came under some of its own criticism around music consumption, in particular, how it compensates record labels and publishers for the music played in its app. TikTok does have….To read the full article, click here.