For you, as an independent artist first and foremost, making great music needs to be your primary focus. You can have a strong strategy to promote your music but if your track, EP, or album isn’t well-written, tight instrumentally, and professionally produced, you’ll fall at the first hurdle.
Correspondingly, if you have your music ready, then it’s the perfect time to promote it in the modern music landscape.
In this article, MusicPromoToday will tell you about the importance of music publicity and share with you 5 effective ways to have a powerful one.
1.WEBSITE & MAILING LIST
Creating a well-organized, professional webpage as a base for your online presence is essential, but perhaps even more important is building a robust mailing list.
It is crucial that your website has links to your music, bio information, images from photoshoots and tour dates, but also make sure your website supports a mailing sign up form. Email marketing offers direct access to the inboxes of people most likely to engage with your music. This means that if a fan gives you their email address, he or she probably wants to hear more from you and a message that goes directly to their inbox about your latest release or upcoming tour is more likely to reach them than a social post.
2. AN ENGAGING SOCIAL PRESENCE
It must not be a secret to you that social media has strong promotional power. Developing and maintaining a consistent, interesting and engaging presence across Facebook, Twitter, Instagram, TikTok and even less obvious platforms like Snapchat, is essential for you as a musician.
Do some research in order to get more info on how to run and make the most of your social media presence as things are constantly changing across every platform.
Streaming and playlisting. You can’t afford to ignore these two essential concepts. Playlists across Spotify, Soundcloud, Apple Music, and other platforms like these reach hundreds of millions of listeners across the globe, racking up millions of streams. Getting your music into a popular curated playlist can boost up your streaming which is not only great awareness but also royalty earnings in your pocket.
4. PRESS & BLOG COVERAGE
Having your music featured by music publications, whether it is a mainstream mag or niche blog, can help you build hype and give you the credentials to make your music career level up.
Of course, it is not always affordable for a rising artist with a limited budget to hire a professional PR bigwig to handle the campaign in order to get great coverage.
DIY PR is a great option in such a case but it is essential to approach bloggers and journalists in the right way which means you have to create an electronic press release that should include all the essential information about you and your music.
5. BE MEMORABLE
This can be difficult in the Covid-19 era but not impossible. Gigs and tours offer an invaluable way to connect with fans. Therefore you have to get booked at nearby venues and play awesome sets for local music fans which will eventually help you develop a strong fan base. Just one nuance: you have to make them remember you, so do your best to be memorable. Once you’ve built up a local following, you can head out on new music scenes, city by city or even country by country. If this sounds too easy – that’s because it is. Touring and night after night is hard work, but if you’ve got a killer live show, it will definitely pay off in the end.
We hope you find this article useful and that you will learn some new tips and tricks that can now work for you. If you want us to cover a specific topic or trend just hit the Contact us button, tweet, or DM on Instagram and we will reply to you in less than 24 hours!