What It Actually Means to Build an Audience Today
For years, “building an audience” sounded simple. Post consistently. Grow your numbers. Watch followers climb. Somewhere along the way, the
music marketing
43 articles
Your 2026 Music Reset: What to Keep, What to Drop
As 2025 comes to a close, it’s tempting to rush straight into plans for what’s next. New goals, new releases,
Why Artists Are Becoming Brands in 2026 | MPT Agency
By 2026, the idea that an artist can exist publicly without becoming a brand has quietly disappeared. Not because artists
How Creators Shape Holiday Music Trends on TikTok
How Creators Shape Holiday Music Trends on TikTok Every holiday season, the same question comes up: Why do some songs
The Best Time to Release Music During the Holidays (And When Not To)
For a lot of artists, December feels like a question mark. Should you release music during the holidays, or wait
The Real Cost of Going Viral: What MPT Agency Helps Artists Prepare For
Going viral is still one of the most misunderstood milestones in modern music marketing. On the surface, it looks like
The New Artist Funnel: How Fans Actually Discover Music in 2025
For a long time, music marketing followed a simple logic: get press, land playlists, push streams. But in 2025, that
Why Micro-Creators Are the New Power Players in Music Marketing — And Why MPT Agency Says They Matter More Than Ever
For years, artists believed that the only way to break a song online was to land a massive influencer or
The Truth About Going Viral in 2025: What Actually Works (And What Doesn’t)
Going viral has become the music industry’s most misunderstood goal. Every artist wants it, every platform promises it, and every
Why Release Calendars Are Dead: The Rise of Adaptive Music Marketing
There was a time when artists lived and died by their release calendars. If something wasn’t planned months ahead, it
Why Short-Form Video Is the New Secret Weapon of Music Promotion
Short-form video has completely rewritten the rules of music discovery. What once relied on radio rotation or playlist luck now
Multi-Platform Launches: Why Your Release Strategy Must Multitask in 2025
Releasing music in 2025 isn’t just about uploading a track and hoping it lands. Today’s most effective campaigns move across
