Is There Such A Thing As A Marketing Campaign Without An Influencer Strategy These Days?

Probably not, the term has become synonymous with every and all marketing campaigns. Be it a music launch, an artist expo, or even a concert, influencers have become an undeniable part of the marketing and promotional landscape. So much so, that the web 3 world has become a beacon for influencers that will shill almost anything. Therein lies the problem.

Influencer campaigns without collaboration between artists, industry leaders, and media are usually prepping a team for its PR downfall. One group will always legitimize the other, and if…

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